The Importance Of Brand Asset Management And How It Transforms Marketing Teams

It is a digital asset management platform for small-to-medium-sized enterprises (SMEs), creative teams, e-commerce brands, and marketing agencies that require efficient asset management solutions. Sports organizations and influencers manage sponsorship logos, event visuals, and social media content, keeping their brand presence sharp and compliant. A major European football club with global merchandising operations faced counterfeiting challenges and inconsistent brand application across licensed products. Their BAM implementation created a secure portal where approved manufacturers could access official logos, typography, and design elements with digital watermarking and usage tracking. This system reduced counterfeit merchandise by 40% through better control of authentic assets and improved the quality of licensed products by providing manufacturers with precise brand specifications. Brandy makes it easy to organize, access, and use brand assets seamlessly alongside Canva and Adobe Express.

A brand asset management system becomes essential as your brand grows, and managing assets manually becomes inefficient. Widen Collective — part of Acquia — is a scalable digital asset management platform designed for large organizations and enterprises. Its unique features include seamless integration with various tools, advanced AI capabilities like image recognition and high-level security. Brandfolder is an enterprise-level digital asset management software that helps you with end-to-end brand management. The platform is owned by Smartsheet and integrates seamlessly with the latter for smoother workflows, data visualizations and reporting. Bynder is a user-friendly digital asset management platform that centralizes your brand elements in one place.

They can also use the BAM system to arrange asset access for clients, partners and advertising service providers. A brand asset management system goes far beyond storing, organizing, and sharing assets. It serves the marketing team in every step, from lead generation to retention. If these are changes you make regularly, it’s important to document them in your brand guidelines. Unfortunately, many companies rely on outdated systems and don’t update sharing permissions, so employees must request access whenever they need a particular asset. Brand assets can also be digital assets, but not all digital assets are brand assets.

When you add a new asset to Dash, our AI tagging system automatically scans and adds relevant search terms to its metadata so you can easily find it in the future. If you’re using Dash, you can set up a portal where customers and resellers can browse through your product offering and select what they need. Learn how Forthglade’s design team uses Dash to transform their creative workflow. Look for dashboards that let you see what content is working, and what’s being overlooked. Make sure you include any logo and font variations and provide examples of correct and incorrect usage. As your brand’s value increases, so does its potential to attract new customers, retain existing ones and ultimately boost your bottom line.

Audit Your Assets

This practice not only reinforces your brand’s identity but also prevents the inadvertent use of outdated materials that can lead to inconsistencies in your marketing efforts. That’s not the end, as the cost savings encompass compliance and legal matters. Thus, it’s possible to avoid costly legal disputes and fines by properly using brand assets in compliance with laws. Moreover, a well-maintained consistency helps build recognition but also bolsters customer commitment. When consumers encounter a familiar brand, they are more likely to engage and remain loyal to your products or services. As managing your assets may sometimes seem unnecessary, it’s connected to many benefits that not only can boost your brand but also assist brand managers in achieving their strategic goals.

• Well, then, you have to implement our best practices that streamline asset organization, retrieval, and utilization.
• A consistent brand is important for enhancing a brand, and can be crucial in building trust among customers and investors.
• It also enables you to design a logical workflow, delegate work to various team members directly from the platform, and automate transitions between tasks.

A consistent brand is important for enhancing a brand, and can be crucial in building trust among customers and investors. Rather than manually searching for assets, AI-driven search will enable partners to locate assets using natural language queries and image recognition. Managing branded assets across your partner network can be complicated — but when you take the right measures, you can ensure every asset is handled effectively.

What Are Brand Assets?

Then you have to track that asset down, eventually falling into a rabbit hole of confusion. Think of a seasonal campaign where photos or videos are only usable for a limited time. With asset expiration dates and version control, you can ensure those materials automatically phase out once they’re no longer approved and avoid accidental misuse later on.

Dash’s smart tagging, AI search and filtering mean your team can find the right file in seconds. And when your colleagues can find what they need themselves, it’ll stop requests coming to the Murafa Digital brand and design teams too. Read how History and Heraldry use Dash to give sales teams access to new product lines all around the world.

But even if you don’t have a talking duck mascot or a one-of-a-kind shopping bag to represent your brand, chances are you already have many distinctive brand assets to use. Start by conducting a comprehensive evaluation of your existing brand assets and choosing the assets you want to store. Take note of what assets you currently possess, their locations, and whether they align with your latest branding guidelines. Having everything in one place also enhances efficiency, as users no longer need to spend time searching through various folders or drives for the correct asset. Secure cloud storage ensures assets are safely backed up, while also making them accessible from anywhere with an internet connection. With cloud-based storage, you won’t have to worry about running out of space or losing track of essential media.

What Are Distinctive Brand Assets?

Whether you’re an SMB, Enterprise, or college student, we have the education within Brandy to create a pro brand. You can upload photos, illustrations, fonts, text, or spreadsheets to your brand space. Connect with one of our solution experts to explore the opportunities for your business.

Brand asset management tools are becoming increasingly important to use as companies create more brand assets to stand out or to follow trends. That’s why more and more companies turn to BAM platforms to help them manage their growing number of brand assets. By providing your team with updated assets instead of accessing outdated stored information, BAM safeguards your branding and marketing efforts.